Music Australia releases National Contemporary Music Plan

Australia’s peak music institutions including ARIA, APRA AMCOS, AMPAL, AMIN, AIR, Live Music Office, Country Music Association of Australia and others have banded together to speak as one, creating a National Contemporary Music Plan, which is a whole-of-industry approach to engage government and the public in understanding the value of Australian music both culturally and economically.  The Plan was launched at Music Australia’s 2016 Contemporary Music Roundtable. 
The plan is underpinned by six key strategies to stimulate the industry including: 
1. Increase Australia’s music exports and international market share of music; 
2. Ensure there is a robust and effective copyright framework as the foundation of industry growth and prosperity; 
3. Increase consumer demand for both recorded and live music through audience development, public engagement and promotion; 
4. Foster industry skills and business development to build capability and competitiveness; 
5. Strengthen artist development to deliver a more secure vocational livelihood for musicians and a more globally competitive industry; 
6. Deliver best practice regulatory environments, effect regulatory reform, and implement targeted investment incentives.
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